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May 21, 2024
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Catalog 2015-2016, Final Edition [ARCHIVED CATALOG]
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MAR 220 - Principles of AdvertisingCredits: 3
Examines the principles and practices of advertising and its relationship
to business in order to promote a business or organization. Areas of major
emphasis include advertising principles, strategies, media, copy and layout,
and ethical considerations. Three credits.
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