Catalog 2017-2018 
    
    Mar 28, 2024  
Catalog 2017-2018 [ARCHIVED CATALOG]

MAR 220 - Principles of Advertising

Credits: 3
Examines the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations. Three credits.