2020-2021 Catalog 
    
    May 03, 2024  
2020-2021 Catalog [ARCHIVED CATALOG]

MAR 240 - International Marketing

Credits: 3
Enables the student to explore the international marketing for U.S. products, and to explore the increasing competitive international environment and recent changes in the environment that have challenged U.S. business. The course is designed to make the reader an “informed observer” of the global market place as well as enabling him/her to develop skills to make marketing decisions in a global context. Three credits.