Marketing/Management

Location:

Westview, Office 247

Program Chair:

Ellen Swieter, 970.339.6522

Advisor and Faculty:

Claudia Stevens, 970.339.6362

Degrees/Certificates offered:

Business Management (A.A.S. degree)

Marketing/Management (A.A.S. degree)

Business Management - Advanced Management (three semester certificate)

Business Management - Event Management (three semester certificate)

Business Management - Management Basics (one semester certificate)

Business Management - Marketing Basics (one semester certificate)

Business Management - Retail Management (three semester certificate)

Business Management - Supervisory Management (two semester certificate)

Marketing/Management Certificate (three semester certificate)

Marketing/Management - Customer Service and Leadership Certificate (three semester certificate)

Marketing/Management - Introduction to Customer Service and Leadership Certificate (two semester certificate)

Real Estate Certificate (two semester certificate)

Small Business Management (three semester certificate)

*Note: Some certificates must be completed before other certificates can be earned.

Marketing/Management Essential Skills:

Ability to Communication, Comprehend, Read, and Write English
Behavioral Stability
Cognitive Ability and Critical Thinking Skills

Marketing/Management Learning Outcomes:

The Marketing/Management department will provide the student with a solid background to be able to:

Develop knowledge on a product or service by researching information and preparing a sales or marketing presentation.
Identify a target market based on demographics, psychographics, geographics, and benefit segmentation.
Demonstrate skills to work effectively with different personality types and communication styles by role playing and interactive presentation.
Develop methods to work with and manage individuals with different skill levels through assignments and discussions.
Identify and demonstrate ways to motivate employees and co-workers by applying techniques to role plays, simulations, assignments and discussion.
Evaluate strategies and create effective marketing, management, small business, and organization plans.
Set goals appropriate for the organization that are in line with organization strategy and budget.
Evaluate goals and determine if goals are being met using statistics and feedback.
Develop team building skills by participating on a team.
Develop critical thinking skills through simulations, role playing assignments, testing, and discussions.
Develop communication skills by practicing oral and written communication skills.
Develop time management skills by developing a time management system.
Develop job seeking skills by participating in job seeking activities such as interviews and resume writing.

Program Description: The Marketing / Management (MM) Program at Aims Community College is a flexible, career oriented concentration that prepares students to compete for a better job or transfer to a bachelor’s degree-granting institution. Taught by skillful instructors with “real-world” experience, students may pursue an Associate’s Degree (63 credit hours), earn a vocation-specific Certificate (25 hours), or simply brush up on Management and Marketing issues and trends. In particular, MM courses engage such critical business functions as Professional Development, Strategic Planning, and Effective Communication with multiple stakeholders. The Program is relevant to the needs of the business and civic community in Weld County and northern Colorado. This means that students are likely to develop industry-specific perspective in (for example) Agriculture, Government, Oil and Gas, Hospitality and Social Services. And through constantly evolving Certificate programs, they may sharpen such broadly marketable skills as Retail Sales and Special Events Planning.

Marketing or Management General Education Requirements: A minimum of 15 credit hours of General Education Courses are required with advisor’s approval. These courses may have prerequisites.