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May 18, 2024
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Catalog 2015-2016, Final Edition [ARCHIVED CATALOG]
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MAR 240 - International MarketingCredits: 3
Enables the student to explore the international marketing for U.S. products, and to explore the increasing competitive international
environment and recent changes in the environment that have challenged
U.S. business. The course is designed to make the reader an “informed
observer” of the global market place as well as enabling him/her to develop
skills to make marketing decisions in a global context. Three credits.
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