Marketing / Management

Location:

Westview, Office 652

Program Chair:

Ellen Swieter, 970.339.6522

Advisors and Faculty:

Maxine Christenson, 970.339.6255

Claudia Stevens, 970.339.6362

Degrees/Certificates offered:

Business Management (A.A.S. degree)

Marketing/Management (A.A.S. degree)

Business Management - Advanced Management (certificate)

Business Management - Event Management (certificate)

Business Management - Management Basics (certificate)

Business Management - Marketing Basics (certificate)

Business Management - Supervisory Management (certificate)

Management Certificate (certificate)

Small Business Management (certificate)

Marketing/Management Essential Skills:

Ability to Communication, Comprehend, Read, and Write English
Behavioral Stability
Cognitive Ability and Critical Thinking Skills

Marketing/Management Learning Outcomes:

Determine product/service knowledge
Determine a target market based on area demographic and psychographics
Demonstrate skills to work effectively with different personality types and communication styles
Work with and manage individuals with different skill levels
Demonstrate ability to motivate employees/co-workers
Evaluate strategies to create a realistic plan
Ability to set goals appropriate for the organization that compliment organization strategy and budget
Ability to determine if workgroup is reaching goals/objectives
Ability to set skill levels appropriate for the job, as well as,
teambuilding, critical thinking, problem solving, communication, timeliness, and job seeking skills.

Potential Opportunities:

While the programs described are designed to assist those marketing or management students who are interested in pursuing a particular major or in career preparation, these suggested programs should be used only as a guide. Course substitutions may be made when new courses are offered and when the Marketing/Management advisor agrees that alternate courses better fit the career goals and objectives of the student.

A student seeking an Associate of Applied Science degree in Marketing/Management should consult with a Marketing/Management faculty advisor at the earliest opportunity to plan a program that is appropriate to his or her needs. The individual program should be planned to strengthen and/or broaden the student’s background in one or more areas relating to individual needs and to satisfy the degree requirements.

Marketing or Management General Education Requirements: A minimum of 15 credit hours of General Education Courses are required with advisor’s approval. These courses may have prerequisites.