Marketing / Management

Location:

Westview, Office 247

Program Chair:

Ellen Swieter, 970.339.6522

Advisors and Faculty:

Maxine Christenson, 970.339.6255

Claudia Stevens, 970.339.6362

Degrees/Certificates offered:

Business Management (A.A.S. degree)

Marketing/Management (A.A.S. degree)

Business Management - Advanced Management (certificate)

Business Management - Event Management (certificate)

Business Management - Management Basics (certificate)

Business Management - Marketing Basics (certificate)

Business Management - Supervisory Management (certificate)

Management Certificate (certificate)

Small Business Management (certificate)

Marketing/Management Essential Skills:

Ability to Communication, Comprehend, Read, and Write English
Behavioral Stability
Cognitive Ability and Critical Thinking Skills

Marketing/Management Learning Outcomes:

Determine product/service knowledge
Determine a target market based on area demographic and psychographics
Demonstrate skills to work effectively with different personality types and communication styles
Work with and manage individuals with different skill levels
Demonstrate ability to motivate employees/co-workers
Evaluate strategies to create a realistic plan
Ability to set goals appropriate for the organization that compliment organization strategy and budget
Ability to determine if workgroup is reaching goals/objectives
Ability to set skill levels appropriate for the job, as well as,
teambuilding, critical thinking, problem solving, communication, timeliness, and job seeking skills.

Program Description: The Marketing / Management (MM) Program at Aims Community College is a flexible, career oriented concentration that prepares students to compete for a better job or transfer to a bachelors degree-granting institution. Taught by skillful instructors with ”real-world” experience, students may pursue an Associate’s Degree (63 credit hours), earn a vocation-specific Certificate (25 hours), or simply brush up on Management and Marketing issues and trends. In particular, MM courses engage such critical business functions as Professional Development, Strategic Planning, and Effective Communication with multiple stakeholders. The Program is relevant to the needs of the business and civic community in Weld County and northern Colorado. This means that students are likely to develop industry-specific perspective in (for example) Agriculture, Government, Oil and Gas, Hospitality and Social Services. And through constantly evolving Certificate programs, they may sharpen such broadly marketable skills as Retail Sales and Special Events Planning.

Marketing or Management General Education Requirements: A minimum of 15 credit hours of General Education Courses are required with advisor’s approval. These courses may have prerequisites.