Catalog 2014-2015, Final Edition 
    
    Dec 03, 2021  
Catalog 2014-2015, Final Edition [ARCHIVED CATALOG]

Marketing/Management


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Location:

Westview, Office 247

Program Chair:

Ellen Swieter, 970.339.6522

Advisors and Faculty:

Maxine Christenson, 970.339.6255

Claudia Stevens, 970.339.6362

Degrees/Certificates offered:

Business Management (A.A.S. degree)

Marketing/Management (A.A.S. degree)

Business Management - Advanced Management (three semester certificate)

Business Management - Event Management (three semester certificate)

Business Management - Management Basics (one semester certificate)

Business Management - Marketing Basics (one semester certificate)

Business Management - Retail Management (three semester certificate)

Business Management - Supervisory Management (two semester certificate)

Marketing/Management Certificate (three semester certificate)

Real Estate Certificate (two semester certificate)

Small Business Management (three semester certificate)

*Note:  Some certificates must be completed before other certificates can be earned.

Marketing/Management Essential Skills:

  • Ability to Communication, Comprehend, Read, and Write English
  • Behavioral Stability
  • Cognitive Ability and Critical Thinking Skills

Marketing/Management Learning Outcomes:

  • Determine product/service knowledge
  • Determine a target market based on area demographic and psychographics
  • Demonstrate skills to work effectively with different personality types and communication styles
  • Work with and manage individuals with different skill levels
  • Demonstrate ability to motivate employees/co-workers
  • Evaluate strategies to create a realistic plan
  • Ability to set goals appropriate for the organization that compliment organization strategy and budget
  • Ability to determine if workgroup is reaching goals/objectives
  • Ability to set skill levels appropriate for the job, as well as,
  • teambuilding, critical thinking, problem solving, communication, timeliness, and job seeking skills.

Program Description:  The Marketing / Management (MM) Program at Aims Community College is a flexible, career oriented concentration that prepares students to compete for a better job or transfer to a bachelors degree-granting institution. Taught by skillful instructors with ”real-world” experience, students may pursue an Associate’s Degree (63 credit hours), earn a vocation-specific Certificate (25 hours), or simply brush up on Management and Marketing issues and trends. In particular, MM courses engage such critical business functions as Professional Development, Strategic Planning, and Effective Communication with multiple stakeholders. The Program is relevant to the needs of the business and civic community in Weld County and northern Colorado. This means that students are likely to develop industry-specific perspective in (for example) Agriculture, Government, Oil and Gas, Hospitality and Social Services. And through constantly evolving Certificate programs, they may sharpen such broadly marketable skills as Retail Sales and Special Events Planning.

Marketing or Management General Education Requirements:  A minimum of 15 credit hours of General Education Courses are required with advisor’s approval. These courses may have prerequisites.

Marketing/Management Advisory Committee

 Brendon Cameron, King Soopers

 Bill English, Aspencade Real Estate

 Pamela Farmer, Banner Health

 Troy Garcia, New Horizons

 Kristy Kilgore, Safeway

 Sue Lapcewich, BDS Marketing

 Chris McGilvary, Longmont Liquors

 Phil Sanchez, The Home Depot

 Andy Segal, Greeley Stampede

 Bruce Thompson, Safeway

 Fred Woodward, King Soopers

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