Marketing/Management

Location:

Westview, Office 247

Program Chair:

Ellen Swieter, 970.339.6522

Advisors and Faculty:

Maxine Christenson, 970.339.6255; advises students with the last names starting with A - J.

Claudia Stevens, 970.339.6362; advises students with the last names starting with K - Z.

Degrees/Certificates offered:

Business Management (A.A.S. degree)

Marketing/Management (A.A.S. degree)

Business Management - Advanced Management (three semester certificate)

Business Management - Event Management (three semester certificate)

Business Management - Management Basics (one semester certificate)

Business Management - Marketing Basics (one semester certificate)

Business Management - Retail Management (three semester certificate)

Business Management - Supervisory Management (two semester certificate)

Marketing/Management Certificate (three semester certificate)

Marketing/Management - Customer Service and Leadership Certificate (three semester certificate)

Marketing/Management - Introduction to Customer Service and Leadership Certificate (two semester certificate)

Real Estate Certificate (two semester certificate)

Small Business Management (three semester certificate)

*Note: Some certificates must be completed before other certificates can be earned.

Marketing/Management Essential Skills:

Ability to Communication, Comprehend, Read, and Write English
Behavioral Stability
Cognitive Ability and Critical Thinking Skills

Marketing/Management Learning Outcomes:

The Marketing/Management department will provide the student with a solid background to be able to:

determine product/service knowledge
determine a target market based on area demographic and psychographics
demonstrate skills to work effectively with different personality types and communication styles
work with and manage individuals with different skill levels
demonstrate ability to motivate employees/co-workers
evaluate strategies to create a realistic plan
have the ability to set goals appropriate for the organization that compliment organization strategy and budget
have the ability to determine if workgroup is reaching goals/objectives
have the ability to set skill levels appropriate for the job, as well as,
develop teambuilding, critical thinking, problem solving, communication, timeliness, and job seeking skills.

Program Description: The Marketing / Management (MM) Program at Aims Community College is a flexible, career oriented concentration that prepares students to compete for a better job or transfer to a bachelor’s degree-granting institution. Taught by skillful instructors with “real-world” experience, students may pursue an Associate’s Degree (63 credit hours), earn a vocation-specific Certificate (25 hours), or simply brush up on Management and Marketing issues and trends. In particular, MM courses engage such critical business functions as Professional Development, Strategic Planning, and Effective Communication with multiple stakeholders. The Program is relevant to the needs of the business and civic community in Weld County and northern Colorado. This means that students are likely to develop industry-specific perspective in (for example) Agriculture, Government, Oil and Gas, Hospitality and Social Services. And through constantly evolving Certificate programs, they may sharpen such broadly marketable skills as Retail Sales and Special Events Planning.

Marketing or Management General Education Requirements: A minimum of 15 credit hours of General Education Courses are required with advisor’s approval. These courses may have prerequisites.