Catalog 2019-2020 
    
    Jul 30, 2021  
Catalog 2019-2020 [ARCHIVED CATALOG]

Marketing/Management


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Location:

Applied Technology & Trades Center, Room 223D, 970.339.6252

Program Chair:

Ellen Swieter, 970.339.6522

Advisor and Faculty:

Adam Sanfeliz, 970.378.3544

Degrees/Certificates offered:

Business Management (two-year A.A.S. degree)

Marketing/Management (two-year A.A.S. degree)

Business Management - Advanced Management (three-semester certificate)

Business Management - Event Management (three-semester certificate)

Business Management - Management Basics (one-semester certificate)

Business Management - Marketing Basics (one-semester certificate)

Business Management - Retail Management (three-semester certificate)

Business Management - Supervisory Management (two-semester certificate)

Marketing/Management Certificate (three-semester certificate)

Marketing/Management - Customer Service and Leadership Certificate (three-semester certificate)

Marketing/Management - Introduction to Customer Service and Leadership Certificate (two-semester certificate)

Real Estate Certificate (two-semester certificate)

Small Business Management (three-semester certificate)

*Note:  Some certificates must be completed before other certificates can be earned.

 

Essential Skills:

  • Ability to communicate, comprehend, read, and write English
  • Behavioral stability
  • Cognitive ability and critical thinking skills

Learning Outcomes: In the Marketing/Management Program:

  • The student should demonstrate skills to work effectively with various types of customers in various situations by role playing and interactive presentation
  • The student should develop critical thinking skills through simulations, role playing assignments, testing, and discussions
  • The student should develop methods to work with and manage individuals with different skill levels through assignments and discussions
  • The student should set goals appropriate for the organization that are in line with organization strategy and budget
  • The student should evaluate goals and determine if goals are being met using statistics and feedback
  • The student should develop knowledge on a product or service by researching information and preparing a sales or marketing presentation
  • The student should develop communication skills by practicing oral and written communication skills
  • The student should identify a target market based on demographics, psychographics, geographics, and benefit segmentation
  • The student should develop time management skills by developing a time management system
  • The student should evaluate strategies and create effective marketing, management, small business, and organization plansD.
  • The student should identify and demonstrate ways to motivate employees and co-workers by applying techniques to role plays, simulations, assignments and discussion
  • The student should develop team building skills by participating on a team
  • The student should develop job seeking skills by participating in job seeking activities such as interviews and resume writing
  • The student will be provided opportunities to make appropriate marketing/management recommendations based on a provided scenario

Program Description:  The Marketing / Management (MM) Program at Aims Community College is a flexible, career oriented concentration that prepares students to compete for a better job or transfer to a bachelor’s degree-granting institution. Taught by skillful instructors with “real-world” experience, students may pursue an Associate’s Degree (63 credit hours), earn a vocation-specific Certificate (25 hours), or simply brush up on Management and Marketing issues and trends. In particular, MM courses engage such critical business functions as Professional Development, Strategic Planning, and Effective Communication with multiple stakeholders. The Program is relevant to the needs of the business and civic community in Weld County and northern Colorado. This means that students are likely to develop industry-specific perspective in (for example) Agriculture, Government, Oil and Gas, Hospitality and Social Services. And through constantly evolving Certificate programs, they may sharpen such broadly marketable skills as Retail Sales and Special Events Planning.

Marketing or Management General Education Requirements:  A minimum of 15 credit hours of General Education Courses are required with advisor’s approval. These courses may have prerequisites.

Marketing/Management Advisory Committee

Pama Farmer, Banner Health

Orlando Hall, King Soopers 

Sue Lapcewich, Greeley Tribune

 

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