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Aims Community College    
 
    
 
  Nov 25, 2017
 
Catalog 2017-2018

Marketing/Management


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Location:

Ed Beaty Hall, Room 126

Program Chair:

Ellen Swieter, 970.339.6522

Advisor and Faculty:

Ellen Swieter, 970.339.6522

Degrees/Certificates offered:

Business Management (two-year A.A.S. degree)

Marketing/Management (two-year A.A.S. degree)

Business Management - Advanced Management (three-semester certificate)

Business Management - Event Management (three-semester certificate)

Business Management - Management Basics (one-semester certificate)

Business Management - Marketing Basics (one-semester certificate)

Business Management - Retail Management (three-semester certificate)

Business Management - Supervisory Management (two-semester certificate)

Marketing/Management Certificate (three-semester certificate)

Marketing/Management - Customer Service and Leadership Certificate (three-semester certificate)

Marketing/Management - Introduction to Customer Service and Leadership Certificate (two-semester certificate)

Real Estate Certificate (two-semester certificate)

Small Business Management (three-semester certificate)

*Note:  Some certificates must be completed before other certificates can be earned.

 

Essential Skills:

  • Ability to communicate, comprehend, read, and write English
  • Behavioral stability
  • Cognitive ability and critical thinking skills

Learning Outcomes:

The Marketing/Management department will provide the student with a solid background to be able to:

  • Develop knowledge on a product or service by researching information and preparing a sales or marketing presentation.
  • Identify a target market based on demographics, psychographics, geographics, and benefit segmentation.
  • Demonstrate skills to work effectively with different personality types and communication styles by role playing and interactive presentation.
  • Develop methods to work with and manage individuals with different skill levels through assignments and discussions.
  • Identify and demonstrate ways to motivate employees and co-workers by applying techniques to role plays, simulations, assignments and discussion.
  • Evaluate strategies and create effective marketing, management, small business, and organization plans.
  • Set goals appropriate for the organization that are in line with organization strategy and budget.
  • Evaluate goals and determine if goals are being met using statistics and feedback.
  • Develop team building skills by participating on a team.
  • Develop critical thinking skills through simulations, role playing assignments, testing, and discussions.
  • Develop communication skills by practicing oral and written communication skills.
  • Develop time management skills by developing a time management system.
  • Develop job seeking skills by participating in job seeking activities such as interviews and resume writing.

Program Description:  The Marketing / Management (MM) Program at Aims Community College is a flexible, career oriented concentration that prepares students to compete for a better job or transfer to a bachelor’s degree-granting institution. Taught by skillful instructors with “real-world” experience, students may pursue an Associate’s Degree (63 credit hours), earn a vocation-specific Certificate (25 hours), or simply brush up on Management and Marketing issues and trends. In particular, MM courses engage such critical business functions as Professional Development, Strategic Planning, and Effective Communication with multiple stakeholders. The Program is relevant to the needs of the business and civic community in Weld County and northern Colorado. This means that students are likely to develop industry-specific perspective in (for example) Agriculture, Government, Oil and Gas, Hospitality and Social Services. And through constantly evolving Certificate programs, they may sharpen such broadly marketable skills as Retail Sales and Special Events Planning.

Marketing or Management General Education Requirements:  A minimum of 15 credit hours of General Education Courses are required with advisor’s approval. These courses may have prerequisites.

Marketing/Management Advisory Committee

Brendon Cameron, King Soopers

Pama Farmer, Banner Health

Troy Garcia, New Horizons

Orlando Hall, King Soopers 

Sue Lapcewich, Greeley Tribune

Phil Sanchez, The Home Depot

Andy Segal, Greeley Stampede

Fred Woodward, King Soopers

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