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May 02, 2024
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Catalog 2021-2022 [ARCHIVED CATALOG]
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MAR 255 - Digital MarketingCredits: 3 Explores the digital marketing environment from both a consumer and business perspective. This course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. This course applies research and strategic marketing techniques in the digital marketplace to improve customer relationship management. Three credits.
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