Catalog 2021-2022 
    
    Jan 23, 2022  
Catalog 2021-2022

Marketing/Management


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Location:

Applied Technology & Trades Center, Room 309C, 970.339.6252

Program Chair:

Ellen Swieter, 970.339.6522

Advisor and Faculty:

Adam Sanfeliz, 970.378.3544

Degrees/Certificates offered:

Business Management (two-year A.A.S. degree)

Marketing/Management (two-year A.A.S. degree)

Business Management - Advanced Management (three-semester certificate)

Business Management - Management Basics (one-semester certificate)

Business Management - Marketing Basics (one-semester certificate)

Business Management - Retail Management (three-semester certificate)

Business Management - Supervisory Management (two-semester certificate)

Marketing/Management Certificate (three-semester certificate)

Marketing/Management - Customer Service and Leadership Certificate (three-semester certificate)

Marketing/Management - Introduction to Customer Service and Leadership Certificate (two-semester certificate)

Real Estate Certificate (two-semester certificate)

Small Business Management (three-semester certificate)

*Note:  Some certificates must be completed before other certificates can be earned.

 

Essential Skills:

  • Ability to communicate, comprehend, read, and write English
  • Behavioral stability
  • Cognitive ability and critical thinking skills

Learning Outcomes: In the Marketing/Management Program:

  • Students should identify and demonstrate ways to motivate employees and co-workers by applying techniques to role plays, simulations, assignments and discussion.
  • Students should develop critical thinking skills through simulations, role playing assignments, testing, and discussions
  • Students should develop methods to work with and manage individuals with different skill levels through assignments and discussions.
  • Students should set appropriate goals that are in line with organization strategy and budget.
  • Students should evaluate, organize, and align goals and determine if they are being met using statistics and feedback.
  • Students should develop knowledge on a product or service by researching information and preparing a sales/marketing presentation.
  • Students should develop communication skills by practicing oral and written communication skills.
  • Students should identify a target market based on demographics, psycho graphics, geographic, and benefit segmentation.
  • Students should develop effective time management skills in a business environment.
  • Students should evaluate strategies to create an effective marketing and management plan.
  • Students will be provided with opportunities to make appropriate marketing/management recommendations based on a provided scenario.
  • Students should demonstrate skills to work effectively with different personality types and communication skills be role playing and interactive presentation.
  • Students should develop job seeking skills by participating in job seeking activities such as interview and resume writing.
  • Students should prepare effective networking and marketing communications by using various social media platforms.

Program Description:  The Marketing / Management (MM) Program at Aims Community College is a flexible, career oriented concentration that prepares students to compete for a better job or transfer to a bachelor’s degree-granting institution. Taught by skillful instructors with “real-world” experience, students may pursue an Associate’s Degree (63 credit hours), earn a vocation-specific Certificate (25 hours), or simply brush up on Management and Marketing issues and trends. In particular, MM courses engage such critical business functions as Professional Development, Strategic Planning, and Effective Communication with multiple stakeholders. The Program is relevant to the needs of the business and civic community in Weld County and northern Colorado. This means that students are likely to develop industry-specific perspective in (for example) Agriculture, Government, Oil and Gas, Hospitality and Social Services. And through constantly evolving Certificate programs, they may sharpen such broadly marketable skills as Retail Sales and Special Events Planning.

Marketing or Management General Education Requirements:  A minimum of 15 credit hours of General Education Courses are required with advisor’s approval. These courses may have prerequisites.

Marketing/Management Advisory Committee

Deana Lemas-Garcia, City of Greeley

Dave Rupelt, Robert Half

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