Marketing/Management

Program Location

Greeley Campus | Applied Technology and Trades Center | Room 309C | (970) 339-6244

Program Contacts

Program Chair
Ellen Swieter | ellen.swieter@aims.edu | (970) 339-6522

Advisors and Faculty

Devin Cummins | devin.cummins@aims.edu | (970) 378-3779

Jennifer Markiewicz | jennifer.markiewicz@aims.edu | (970) 378-3649

Degrees Offered

Business Management (A.A.S. Degree - Two Years)

Marketing/Management (A.A.S. Degree - Two Years)

Certificates Offered

Advanced Management Certificate (Three Semesters)

Customer Service and Leadership Certificate (Three Semesters)

Digital Marketing Certificate (Two Semesters)

Introduction to Customer Service and Leadership Certificate (Two Semesters)

Management Basics Certificate (One Semester)

Marketing Basics Certificate (One Semester)

Marketing/Management Certificate (Three Semesters)

Real Estate Certificate (Two Semesters)

Retail Management Certificate (Three Semesters)

Small Business Management Certificate (Three Semesters)

Supervisory Management Certificate (Two Semesters)

Note: Some certificates must be completed before other certificates can be earned.

Program Description

The Marketing/Management Program at Aims Community College is a flexible, career-oriented program designed to prepare students for competitive job opportunities or transfer to a bachelor’s degree-granting institution. Taught by experienced instructors with real-world expertise, students can pursue an Associate Degree (63 credit hours), earn a career-focused Certificate, or enhance their knowledge of current management and marketing trends.

Marketing/Management courses focus on essential business functions, including Professional Development, Strategic Planning, and Effective Communication with diverse stakeholders. The program is closely aligned with the needs of businesses and community organizations in Weld County and northern Colorado, allowing students to gain industry-specific perspectives in fields such as agriculture, government, oil and gas, hospitality, and social services.

Through evolving certificate programs, students can also develop versatile, marketable skills in areas such as retail sales and special events planning.

Learning Outcomes

Upon completion of the Marketing/Management Program, students will be able to:

Students should identify and demonstrate ways to motivate employees and co-workers by applying techniques to role plays, simulations, assignments and discussion.
Students should develop critical thinking skills through simulations, role playing assignments, testing, and discussions
Students should develop methods to work with and manage individuals with different skill levels through assignments and discussions.
Students should set appropriate goals that are in line with organization strategy and budget.
Students should evaluate, organize, and align goals and determine if they are being met using statistics and feedback.
Students should develop knowledge on a product or service by researching information and preparing a sales/marketing presentation.
Students should develop communication skills by practicing oral and written communication skills.
Students should identify a target market based on demographics, psycho graphics, geographic, and benefit segmentation.
Students should develop effective time management skills in a business environment.
Students should evaluate strategies to create an effective marketing/management plan.
Students will be provided with opportunities to make appropriate marketing/management recommendations based on a provided scenario.
Students should demonstrate skills to work effectively with different personality types and communication skills be role playing and interactive presentation.
Students should develop job seeking skills by participating in job seeking activities such as interview and resume writing.
Students should prepare effective networking and marketing communications by using various social media platforms.

General Education Requirements

A minimum of 15 credit hours of General Education Courses are required with advisor’s approval. These courses may have prerequisites.

Advisory Committee

Judy Hicks (Chair) | Anderson & Whitney

Jesse Kern | University High School

Jessi Norris | Employment Services of Weld County

Marcia Siebring | CPA, Self-employed

Verniece Thomas | United Way of Weld County

Aleta Wagner Lowe | CSU

Alerts

Marketing/Management