Marketing/Management

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Program Location

Greeley Campus - Applied Technology and Trades Center, Room 309C
Phone: (970) 339-6244

Program Contacts

Program Chair
Gina Jones
Email: gina.jones@aims.edu​ | Phone: (970) 339-6679

Advisors and Faculty

Devin Cummins
Email: devin.cummins@aims.edu | Phone: (970) 378-3779 

Jennifer Markiewicz
Email: jennifer.markiewicz@aims.edu | Phone: (970) 378-3649

Program Advisory Committee

Judy Hicks (Chair) - Anderson & Whitney

Jesse Kern - University High School

Jessi Norris - Employment Services of Weld County

Marcia Siebring - CPA, Self-employed

Verniece Thomas - United Way of Weld County

Aleta Wagner Lowe - Colorado State University

Learning Outcomes
Upon completion of the Marketing/Management Program, students will be able to:

• Apply motivation techniques to effectively lead employees and teams
• Demonstrate critical thinking skills in business decision-making scenarios
• Develop strategies to manage individuals with diverse skill levels
• Set organizational goals aligned with business strategy and budget constraints
• Evaluate and measure goal attainment using data, statistics, and feedback
• Analyze products or services and develop effective sales and marketing presentations
• Demonstrate effective oral and written communication skills in business contexts
• Identify and analyze target markets using demographic, psychographic, geographic, and benefit segmentation
• Apply time management strategies in a business environment
• Evaluate and develop effective marketing and management plans
• Formulate appropriate marketing and management recommendations based on business scenarios
• Demonstrate the ability to work effectively with diverse personality types
• Apply job search strategies, including resume development and interview techniques
• Develop professional networking and marketing communications using social media platforms

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