Catalog 2010-2011, Final Edition 
    
    May 21, 2024  
Catalog 2010-2011, Final Edition [ARCHIVED CATALOG]

MAR 220 - Principles of Advertising

Credits: 3
Examines the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations. Three credits.