Catalog 2010-2011, Final Edition 
    
    Jan 03, 2025  
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Catalog 2010-2011, Final Edition [ARCHIVED CATALOG]

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MAR 220 - Principles of Advertising

Credits: 3
Examines the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations. Three credits.


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